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BBc Radio 1 is the UK's Official New Music Station and is a British national radio station operated by the BBC. The Chris Moyles Show is the current BBC Radio 1 breakfast show and is broadcast from 6.30am to 10am each weekday. Sam Bailey is Content Producer at Radio 1 Interactive and within this report gives an insight into the success of the Chris Moyles' 500,000+ fans on his Facebook page, making it the largest fan page on Facebook set up so far.
innocent drinks is one of the UK's coolest brands. innocent has a 71% share of the £169m UK smoothie market and the company sells two million smoothies per week. Ted Hunt is the Digital Manager and social media guru at Fruit Towers. There he oversees online for the innocent drinks family. Within this report Ted discusses how innocent drinks have used Facebook and MySpace to to gain real time research and insights into the behaviour of social network users whilst building a loyal culture of brand advocates.
MediaCom is one of the world's largest media agency networks. With over $13 billion in global billings, MediaCom provides business-building media solutions for some of the world's largest advertisers. The MediaCom network spans over 100 offices in over 80 countries worldwide, more than any other media agency network. Matt Bamford-Bowes is UK Account Director at MediaCom and is responsible for the digital planning for global brands such as T-Mobile and Mars. Within this report Matt discusses his experience with the Facebook and MySpace campaigns of Mars Planets, Snickers and Twix.
Holler is a digital agency with offices in London and Sydney. They work to enable brands realise their ambitions through a digital entertainment strategy. Holler’s client list includes: ABN-AMRO Bank, Channel 4, Department of Health, E4, More 4, Nestlé, Nike, Penguin Books, Proctor and Gamble, Selfridges, Shelter, Sony BMG, Universal and Yahoo. James Kirkham, MD at Holler discusses the multi award winning digital marketing strategy developed for Channel 4's, TV show - Skins for the MySpace platform.
In recent years MySpace has grown into much more than a social networking site. It has become a very prolific player in the music industry, with many bands and artists setting themselves up on the site and achieving success due to the global exposure it can offer them. Within this report Dom Cook, Marketing Director of MySpace UK, chats about the MySpace initiative and some of the successful social media campaigns and best ways to approach a social network marketing strategy.