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The social network marketing concept map was developed to assist practitioners understand the planning, implementation, execution and measurement of social network marketing campaigns. Within the report you will learn how important it is to plan your social network marketing strategy in detail to maximize the relationships with your target audience.
You can use the concept map which can be found at the end of the report to plan your campaign from start to finish at the same time continually monitoring and revising the entire process.
Based upon the author's extensive research into brands' use of social networks and consumers' opinions of brands on social network platforms, the concept map illustrates the entire social network marketing planning process by mapping related concepts and examples.
If you require further guidance and support in applying the concept map to your social network marketing campaign then contact the author direct here.