Social network marketing report

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The Report

If you are a brand or marketing professional you already know there is a major marketing shift happening. Consumers are demanding that they control the conversation. The traditional 'push' marketing is being ignored; consumers want to participate and identify with brands that mean something to their lives. Those brands that listen and allow 'pull' marketing from consumers will experience true loyalty and profitability. The entire marketing function is evolving and you cannot ignore this new dynamic.

Social media and engagement marketing in particular form part of this changing marketing shift.

Within social network marketing, engagement marketing and brands, Tom Chapman outlines the key elements in developing and executing a successful social network marketing campaign for your brand. The report provides real insight and benefits to brand managers, marketers, agencies and others who are actively involved or interested in the social media phenomena in particular social network sites.

This report is based on the experience of some of the UK's leading brands who have used Facebook and MySpace - from innocent drinks to BBC Radio 1 and agencies working on behalf of client brands such as Mars and Channel 4.
The report is also supported by hard consumer data of those users who come into contact with brands on both social network platforms.
If you are looking to learn more about brands use of social network sites, the opinions and behaviours of users who come into direct contact with social network campaigns, then this report delivers an insight into best practice social network marketing and engagement marketing.

Every modern marketing campaign should include a social media component. Social networks offer ready made communities for your brand to engage with users and the opportunity to tap into their social graph - learn how to do this with success.